Years from now, as we make our own goddamn cereal for our family, and it takes forever, and let’s just remember that this particular box of cereal and think about how these little cartoon mountebanks would say just about anything at any time to get into our homes.
I think this casts a fair amount of light on why kids usually prefer the monster or animal addicted to a completely non-nutritional cereal than to, say, the Cheerios yuppies, or these three guys.
It’s the mascot that says, “Listen: I have a habit to support. You buy this sugar cereal and I will try to steal it from you, because I am an addict. That’s who I am. You might see a frog or rabbit, a bear or a Co-Co bird, but that’s who I was. I am now just a creature that dreams night and day of a product made by Nabisco or some such cereal company. It is loaded with sugar and makes me act crazy. Each time, the rewards are fewer. But it does not pretend that it will protect me from disease or boost my immunity. That’s a preposterous claim for a cereal manufacturer.”
