Bohemia beer looks exactly like Negra Modelo, if you’re squinting at it, which is probably how I accidentally purchased it. But I will not be fooled again. You need only see the stern Aztec on the label to realize that you aren’t in Modelo country.
There is a kind of beer — I’m looking at you Rheingold — which tastes of sand, suds, and seltzer. There is nothing even slightly Bohemian about it, although I suppose if you wanted to acknowledge that artsy types drink the equally flavorless Pabst, you could go that route.
Bohemia is brewed by the Cuauhtémoc Moctezuma Brewery, which also brews Sol and Dos Eqis — which taste kind of similar, in that there is very little taste.
I am guessing that only the difference between these three beers is the amount of water which is added. But I would be at a loss to guess which one has the most, because they all taste like Poland Spring to me.
But, as it is with most things I care little about, people love this beer. I’ve read a few accounts of it being described as a favorite Mexican beer. Which is tragic.
Dear reader, could there be a form of “Beer Blindness” similar to color blindness — but more boozey? Science will tell us one day.
But then there’s this:
It is too short and too weird to be anything other than a truly fan-generated tribute, and causes me to actually reconsider my Death to Bohemia Beer stance for maybe just a fraction of a second. Maybe.
Good work, possibly amateur viral video campaign.
